Creative Management – Collegium Da Vinci Poznań

Creative Management

first-cycle degree programme

Level of studies

bachelor's degree

Title

English

Language of instruction

3 years

Duration

2546

Number of hours

full-time

Study mode

6

Number of semesters

apply now apply now
Diana Moloshnikova
Student of Creative Management
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About the study programme

Creative Management is a modern study programme which combines the areas of marketing, management, innovation and personal development. It is focused on educating leaders of the future and designers of changes who will easily navigate in the digital world. It teaches an unconventional look at business processes, going beyond the classic schemes of operation. It focuses on the use of modern methods and techniques in managing companies and designing innovations in products and services. It acquaints with the processes currently used in business, such as design thinking or service design. It provides extensive knowledge on the functioning of the market and enterprises, modern marketing techniques, work organization and effective leadership.

You will learn to

  • use the latest management techniques and methods in practice
  • build and implement responsible business strategies
  • plan and use marketing tools
  • design modern marketing solutions for companies
  • create new and develop existing products and services in line with the latest trends
  • design innovative solutions for organizations
  • implement new concepts and development ideas
  • manage innovative projects
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You will be able to work

  • in start-ups, scale-ups, corporations, running your own company
  • in companies developing new products and services
  • in advertising, digital and public relations agencies
  • in marketing departments of any industry
  • in planning and strategic development departments
  • in consulting companies
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Considering if this the study programme is for you?

You may say „yes” if you think the following description fits you:

 

  • you are open to new things
  • you like teamwork
  • you have the nature of a leader
  • you are an organized type of a person
  • you like planning
  • you can think outside the box
  • you appreciate creative ideas
  • you like turning knowledge into concrete action
  • you are a bit of a humanist and a bit of an scientific mind

Our current students were previously interested in:

 

  • English/social studies
  • Math-Physics
  • Humanistic Profile
  • Bio-Chem
  • IT
  • History and Law
  • IT accounting
  • Linguistics
  • Tourism
  • Polytechnic
  • Banking
  • Trade
  • Journalism

Check what it’s like to live in Poznań and meet our partners

Dromitory and Accommodation Dromitory and Accommodation
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How the curriculum looks like

Get the most valuable knowledge - knowledge about yourself

semester 1 + 2

2 aptitude tests

Even if you still don’t know exactly what you want to do in the future, start your studies at Collegium Da Vinci in any study programme and this knowledge will come to you by itself. When you start your first year at our university, you will pass tests that will show you your natural predispositions and strengths. In the Clifton StrengthsFinder® study, also known as the Gallup Test, you will find out what your innate talents are, what your individual potential is and in which areas you have a chance to achieve above-average results. On the other side, the Insightful Profiler™ test will examine your development potential, check what motivates you and what discourages you from acting. It will indicate the features that distinguish you from others and define your natural roles in the team. Equipped with such knowledge, you will be able to make more conscious choices on your educational and professional path.

Tutoring

semester 1 + 2

41 hours

During your first year of study, you will participate in Tutoring classes. You will have a suport of a Tutor, i.e. a university guide. His task will be to help you in your development – professional, scientific, personal and social. Under his supervision, you will start working on yourself – from defining your own needs and values ​​that are important to you, through setting goals, to watching over their implementation. Thanks to this process, you will build independence in making decisions, gain efficiency in actions and strengthen responsibility for your development. During group and individual tutoring classes, you will get to know yourself better, focus on developing your strengths through specific activities and plan an individual learning path. This work will be profitable in the following years

Competences of the future

semestr 1-2

150 hours

It is a block of classes focused on acquiring skills that will enable you to make effective decisions and act in the professional realities. It will prepare you to take on professional roles in the area of ​​your choice. During it, you will develop key social, cognitive and emotional competences, increasingly desirable on the labor market.

What are the competencies:

  • Creativity
  • Flexibility
  • Teamwork
  • Critical thinking
  • Entrepreneurship
  • Work mobility
  • Dealing with stress
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Study programme modules

semester 1-6

655 hours

In other words, „must have” modules. It is a set of compulsory classes in which every student of a given study programme participates. Arranged in cooperation with business, based on the latest standards and market trends. It is a program base that will equip you with the latest knowledge and key skills needed in the industry. The starting point for the specialization path and further development.

 

In this study programme, these are:

  • Introduction to creative management
  • Psychology and communication in the management process
  • marketing
  • Economics for managers
  • Business leadership
  • Service Design
  • Economic law
  • Finance for managers
  • Innovation in business
  • Marketing research – 3D model
  • Strategic management
  • Experience marketing

Modules to choose

semester 3-6

500 hours

In other words, „wanna have” modules . It is a package of modules that you choose yourself – according to your needs and interests. You can do it on the second year of studies. Individually, you decide on as many as 12 modules, which gives a total of several hundred didactic hours to explore your knowledge in the areas that interest you. You choose from dozens of options- both directly related to your study programme, as well as in non-study programme disciplines. Your choice will determine in which direction you will ultimately develop.

Remember: each academic year the list of available modules is slightly different. We modify it for our students, responding to the popularity of the subjects they choose and changing market trends.

 

Students of this study programme have previously chosen:

  • Megatrends
  • design-thinking
  • Negotiations and sales strategies for creative concepts
  • Branding
  • relationship marketing
  • Project management methods and techniques
  • Time management skills

Practical aspects of the profession

semester 3-6

960 hours

A block of classes during which you will gain practical professional skills, explore the secrets of the industry and learn about market realities. In practice, it can not be underestimated! You will work on real case studies taken from the market – facing real business cases. You will immerse yourself in the everyday life of the industry by participating in workshops, business games and simulations. You will build a portfolio of projects you have completed and prepare yourself to enter the labor market. At the end, you will have all the necessary competencies and skills to start your apprenticeship or work in the company of your choice

Design your own studies

Wondering how many specializations there are in this study programme? You could say infinitely many! That’s because our studies give you tremendous freedom in arranging your own educational path. Having a particular programme study, you can follow a completely individual path designed by yourself. You can decide on which direction you will develop and what skills you will acquire by choosing as many as 10 additional modules from the dozens of areas on the list of modules available in a given academic year – both from your study programme and beyond it. Every year the choice of additional modules is slightly different – we modify it, guided by changing market trends and labor market needs. That’s a total of as many as several hundred teaching hours in the subjects you indicate. You yourself become the designer of your own education.

See how our students did it in previous years

Remember that these are only examples. You design your development path yourself, individually picking up modules additional to the main study programme from the list of those currently available, and this will be published for you at the end of the second semester. It is only up to you which subjects from the list you decide on, and therefore which new skills you will acquire and in which specific areas.

Area: Service Design Management
Area: Designing the products of the future

Modules chosen by the student:

Design and trends

Service business design

Sustainable development in business practice

Creating a service brand

Agile project management

By choosing similar modules for yourself, you will learn:

  • use agile team and project management methods
  • design new services and innovations in business, but also change and optimize the existing ones
  • develop solutions focused on the user and his real needs
  • understand trends and use them in marketing activities
  • use the latest design tools and techniques in practice
  • use sustainability tactics in business

In the future you will be able to work as:

  • Project Leader
  • Team Leader
  • Product Manager
  • Product Owner
  • Change management manager
  • Innovation Manager
  • Product or service development manager
  • Continuous improvement specialist
  • Research OPS
  • Marketing Manager

Income examples

Product development manager

12 510 PLN

gross

Product Manager

8 540 PLN

gross

Marketing manager

7 830 PLN

gross

Source: money.pl | wynagrodzenia.pl | money.pl | pracuj.pl | cloudforum.pl

Modules chosen by the student:

Project management process from idea to implementation

Agile project management

Sustainable development in business practice

Design and trends

Creating a personal brand

By choosing similar modules for yourself, you will learn:

  • lead an interdisciplinary project team
  • use agile management methods
  • comprehensively manage innovation in the company – from idea to implementation.
  • use sustainability tactics in business
  • be aware of current trends and use them in the design process

In the future you will be able to work as:

  • Project manager
  • Product manager
  • Innovation manager
  • Research and development manager
  • Product or service development manager
  • Future Product Designer

Income examples

Research and Development Manager

10 520 PLN

gross

Product Manager

8 540 PLN

gross

Project Manager

7 500 PLN

gross

Source: money.pl | wynagrodzenia.pl | money.pl | pracuj.pl | cloudforum.pl

Study practically the best

LECTURERS-PRACTITIONERS

You will gain knowledge directly from experts - entrepreneurs, industry practitioners, specialists in their professions.

DESIGN WORK

You will learn by completing tasks in the form of projects - including interdisciplinary ones

CASE STUDIES

You will learn the realities of the industry by looking at real projects successfully implemented on the market.

Meet the partners of the study programme

See what alumni say about the study programme

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Oleh Kurylenko

Alumni of Creative Management

 

“At CDV, they do not expect that a person already knows what he wants to do in life and has chosen a specific profile. The university gives you the opportunity to find your path during classes, projects and the entire student life. Each choice in this field depends only on you and if it has been made in relation to your needs, it is certainly correct.”

Meet the lecturers of the study programme

Marcin Chłodnicki, PhD

Lecturer

Marcin Chłodnicki, PhD

Lecturer

expandAbout me

expandA leading Polish specialist in the field of legal services marketing, advisor in the field of image, quality and shaping the legal practice with the client. Member – founder of Service Design Poland. Lecturer at Collegium Da Vinci and Poznan University of Economics and Business, member of the Service Design Network, European Academy of Marketing and co-founder of SDN Poland (Service Design Network Polish Chapter), one of the pioneers of the service design trend in Europe. He created a service design management methodology for the Institute of Industrial Design. He sat on the jury of the Good Design competition. He is the author of several dozen scientific articles, guidebooks and several books.

expand“I graduated from a piano music school and now I play keyboards in a rock band, from time to time. I am also a player of the ice hockey team that takes part in league games, fortunately without great success. The gym torments me more than lectures at the university. “

expandCurious about

expandI am curious about people, new places, absurd (seemingly) ideas, and finally, some things. I am inspired by music, high mountains and wise people. No doubt, it’s people – talking to them, exchanging ideas, meeting – are the source of my best ideas and ventures.

Karolina Janiszewska, PhD

Lecturer

Karolina Janiszewska, PhD

Lecturer

expandAbout me

expandAn expert in the field of advertising strategy and brand management. For many years he has been conducting trainings and workshops for business For many years she has cooperated with advertising agencies, including Just agency, creating strategies and concepts for multiple ads. She prepared the concepts of a strategic advertisment and a brand management strategy for both business and territorial brands.

expandCo-author of the books “Advertising strategy”, “Knowledge about advertising”, “Brand management” and numerous Polish and English-language publications devoted to issues related to communication and brand management. He combines scientific knowledge with practice. A graduate of marketing and a doctor of economics since 2004.

Curious about

expandI like interesting challenges. I am inspired by brands that can change and develop in line with current trends. I subscribe to the opinion of Albert Einstein “imagination is more important than knowledge because knowledge is limited”. I approach each problem with commitment, optimism and creativity, looking for original solutions that are important from the point of view of designing advertising messages and the concept of brand identity.

Katarzyna Walkowiak - Markiewicz, PhD

Lecturer

Katarzyna Walkowiak - Markiewicz, PhD

Lecturer

About me

expandExperienced manager, trainer, consultant and academic lecturer. He has over 20 years of experience in business. She gained experience in managerial positions in financial corporations and in consulting as well as working as an academic lecturer (doctoral thesis in the field of service quality. Specialization: marketing strategies, voice of customers, marketing research, customer service processes, marketing planning, strategies in trade.

expandHe specializes in strategic and process consulting: quality management and customer experience (voice of cutomers) as well as in quantitative and qualitative marketing research and their application, among others in measuring the effectiveness of the marketing strategy in enterprises.

expandFor many years, he has been running strategic projects as well as business workshops and training. Co-author of books (Fundamentals of marketing – exercises for students of economics, Perspectives for the development of the furniture industry in Wielkopolska) and numerous Polish and English-language publications on issues related to customer experience, voice of customers, marketing research, quality management.

expandHe combines comprehensive scientific knowledge in the field of marketing, marketing research, strategic management, project and quality management with practice. A graduate of marketing and a doctor of economics since 2004.

expand 

expandCurious about

expandHer great passion is traveling, literature, politics and sport – tennis, skiing, jogging, mountain trips.

Danuta Krzemińska, PhD, DSc, ProfTit

Lecturer

Danuta Krzemińska, PhD, DSc, ProfTit

Lecturer

About me

expandFor many years I have been associated with the University of Economics in Poznań and the Department of Corporate Finance.

expandMy education consists of: obtaining the title of professor of economic sciences for a book, Credibility of a contractor in a trade credit (2007), a postdoctoral degree in economic sciences for a book, The financial importance of enterprise responsibility in contractual relations (1995) and a doctoral degree (1980). I focused my research interests on the finances of small and large enterprises, the operation of trade credit and financial liquidity management. Scientific achievements of over 100 items include books, book chapters and articles. It mainly relates to research conducted in enterprises with the use of questionnaires. In addition, I wrote several reviews of doctoral dissertations, several habilitation theses and the academic title of professor. I received the awards of the Rector of the University of Economics in Poznań for a professor book (2006), a postdoctoral book (1995), and the Team Award of the Minister of Science and Higher Education (1986). I participated in research projects. Financial management (since 2008), Managing current assets in the enterprise (2008), The importance of sources of short-term financing of the enterprise (2004) and the capital strategy of the enterprise (2000). I have participated in many national and international conferences.

expandCurious about

expandMusic and sports.

Magdalena Olechnowicz-Czubińska, BEng, Phd

Lecturer

Magdalena Olechnowicz-Czubińska, BEng, Phd

Lecturer

About me

expandA graduate of the Poznań University of Technology and the University of Life Sciences in Poznań. For a long time associated with business, where she held positions such as Sales team manager, Marketing Manager or Market Development Specialist. He has been an academic lecturer for several years. Her scientific and research interests focus on issues related to business management, strategic management, quality management and corporate social responsibility.

Kinga Zinkowska

Lecturer

Kinga Zinkowska

Lecturer

About me

expandGraduate of the Adam Mickiewicz University in Poznan and the Agricultural Academy in Szczecin. She also completed the Study of Marketing Business Management, Postgraduate Studies in Pedagogy and Coach Academy. Certified trainer of effective learning and speed reading and sensory integration. Listener of many courses and trainings in the elements of management and coaching.

expandAcademic lecturer with over 12 years of experience. Her area of interest is motivation and coaching in human resource management and andragogy.

expandShe gained experience as an owner of an educational company and a contractor for training companies. Author of many training programs for diverse audiences.

expandAccredited Tutoring Practitioner.

expandSocial activist in the local community, initiator and organizer of actions promoting reading among children, adolescents and adults.

expandPassionate about non-collectible board and card games, which she encourages family and friends to play.

Krzysztof Miotk

Lecturer

Krzysztof Miotk

Lecturer

expandAbout me

expandUX Researcher, co-creator of the industry podcast UX after Hours”. In my work, I use business experience gained as a training brand strategist and project coordinator, among others. As a UX Researcher, I have conducted research for brands such as BLIK, Booste, OLX, Asseco, Santander BP, Alior Bank, Tubądzin and T-Mobile.”

expandCurious about

expand…every project, because I believe that curiosity is an unquenchable quality. For this reason, I always approach a new project with an open mind.

Rafał Szenrok

Lecturer

Rafał Szenrok

Lecturer

expandAbout me

expandCo-founder of Sea Graphic Studio. Graduate of UAM. Specialist in communication and organization of creative works. Associated with the advertising industry since 1995. Strategist at about ad agency. Works on creating brand strategies, special publications, magazines, events and sales promotion.

expandInitiator and co-founder of the Art & Fashion Festival (AFF). Responsible, among other things, for the program of the first edition including presentations by fashion designers, tailoring workshops and side events. Publishing director of the magazine Br&” (Brand) dedicated to fashion and culture and the shopping magazine “Faboo” prepared on behalf of Stary Browar. He participated in the creation of communications for the brands Carry, Quiosque and the rebranding of the Argos brand. In addition, he created brand identities for brands, including (Fawor, Stomil Poznań, Grecos, Poznań University of Technology, PUMS, York, ADS, Terlan, Simet, Akademia Muzyczna, Argos, Teccon, Hannex), events (Polish premiere of Skoda Superb, celebration of 750th anniversary of the location of Poznań, Jarocin Festival), involved in sales promotion (Skoda, Vox) and political marketing.”

expandCurious about

expandWork on challenges that require getting off the beaten track. Knowledge and good patterns are important, but flexibility is key. Changing circumstances and expectations force the creativity of constantly adapting communications to current needs. That’s why fresh ideas are the most interesting – the ones we come up with together while working on a new project.

Katarzyna Andrzejczyk-Briks

Lecturer

Katarzyna Andrzejczyk-Briks

Lecturer

expandAbout me

expandArt historian, curator and lecturer in the history of art and design at School of Form, SWPS University of Humanities and Social Sciences in Warsaw and Collegium da Vinci in Poznan.

expandExpert in analyzing trends and signals of change in the team of Concordia Design in Poznan.

expandShe uses her knowledge of change in her work with designers and companies to create new, responsive products, services and experiences that meet the changing needs and values of users.

expandExpert and trainer in the Available Design program.

expandCurator of exhibitions on design.

expandCurious about

expandPrivately, I am interested in technology, rescue, survival and water sports. I love spending time both around the campfire and flipping digital cards on Miro.

Rafał Janowicz

Lecturer

Rafał Janowicz

Lecturer

About me

expandMarket researcher, manager, entrepreneur.

expandExpert in market and social research. For 30 years he has been supporting companies and institutions in, among other things: market and social research, product/service improvement, innovation development, brand/organization strategy building and organizational culture change.

expandExperienced social researcher, co-creator of many participatory and social dialogue processes.

expandParticipated in building about 180 products/services, worked for more than 200 brands.

expandFrom 1995 to 2013 he managed the research company PENTOR Poznań and TNS Poznań. Currently, he runs Brand Experience company specializing in brand strategy building and business consulting.

expandCurious about

expandI like challenges, following social processes and discovering the forces that shape them. I am inspired by people who are open to the world.

Karmen Roztocka

Lecturer

Karmen Roztocka

Lecturer

expandAbout me

expandMarketing consultant with many years of professional experience gained in several advertising agencies and in the marketing departments of several manufacturing and service companies (including running the Marketing Department at YES Jewelry for five years). She currently works as a Senior Analyst and Strategist at a consulting firm. She is a lecturer-practitioner at the Adam Mickiewicz University (at the Faculty of Political Science and Journalism) and at Collegium Da Vinci (majoring in Creative Management).

expandGraduate of Art History (UAM, Faculty of History), as well as postgraduate studies: Master of Business Administration (WSB in Poznan), Innovative Brand Management (WSB in Poznan), Advertising and Promotion (UAM, Faculty of Social Sciences).

expandCurious about

expandMain areas of interest are brand strategies, CSR (Corporate Social Responsibility), use of trends in business, and R&D (Research and Development) activities.

expandPrivately, she is a lover of turn-of-the-century art, flamenco, blues and indie rock, and is committed to animal rights.

Tuition fees and other study costs

Registration and tuition fees

Full-time studies

Registration fee

Application until July 13th

0 PLN

Application after July 13th

85 PLN

Tuition fees
(fee valid up to July 13th)

12 months installments

12 x 267 EUR

245 EUR

2 semesters installments

2 x1 602 EUR

1 470 EUR

1 year installments

1 x 3 204 EUR

2 940 EUR

Alumni discounts

Alumni of CDV and WSNHiD:

Registration fee:

0 PLN

Tuition fee:

exemption from one of the 12 installments

245 EUR

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Download terms of promotion Download terms of promotion

Scholarships, discounts and
financial forms of support.

Find out how you can lower your tuition fees?

How to enroll in studies

1

Create your personal account

Create your personal account here rekrutacja.cdv.pl.

Create your personal account here rekrutacja.cdv.pl.

2

Fill in the application form

Fill in the application form in English (except for passport data), then choose the course and a payment mode.

Fill in the application form in English (except for passport data), then choose the course and a payment mode.

3

Pay the registration fee

The registration fee is 0 PLN until July 13th.

 

After July 13th you can pay the registration fee in your personal account using PayU service.

The registration fee is 0 PLN until July 13th.

 

After July 13th you can pay the registration fee in your personal account using PayU service.

4

Confirm your English language proficiency

At Collegium Da Vinci, one of the requirements for admission is to prove your language proficiency by passing an entrance exam. The minimum required language level for admission is B1 (Intermediate level).

 

If you do not have a internationally recognized certificate, you have to pass the exam.

At Collegium Da Vinci, one of the requirements for admission is to prove your language proficiency by passing an entrance exam. The minimum required language level for admission is B1 (Intermediate level).

 

If you do not have a internationally recognized certificate, you have to pass the exam.

5

Sign the documents

If you are over 18 years old (major), after registering and filling in all your details, you will be able to sign the documents online in a secure manner. Once your documents are signed, you will receive the agreement in pdf format to your email address.

 

If you are under 18 years old (minor), download a agreement and sign it together with your parents. Then attach scans of the documents to your personal account.

If you are over 18 years old (major), after registering and filling in all your details, you will be able to sign the documents online in a secure manner. Once your documents are signed, you will receive the agreement in pdf format to your email address.

 

If you are under 18 years old (minor), download a agreement and sign it together with your parents. Then attach scans of the documents to your personal account.

6

Submit your high school certificate

Once you have your education document in hand, scan and attach the scans in your personal account.

 

If you are residing in Poland, you must bring or mail the originals of all documents to complete the admission procedure.

Once you have your education document in hand, scan and attach the scans in your personal account.

 

If you are residing in Poland, you must bring or mail the originals of all documents to complete the admission procedure.

7

Welcome to CDV!

As soon as you fulfil all the above conditions, your status as an applicant will change to “accepted”.

This means that you are accepted to the university and on October 1st you will become a student of the Collegium Da Vinci.

As soon as you fulfil all the above conditions, your status as an applicant will change to “accepted”.

This means that you are accepted to the university and on October 1st you will become a student of the Collegium Da Vinci.

It's important to remember!

Please check the detailed information on the admission process.

 

The provided information is of a general character. More detailed information can be found here: ADMISSION PROCESS.

Please check the detailed information on the admission process.

 

The provided information is of a general character. More detailed information can be found here: ADMISSION PROCESS.

Have questions? Feel free to contact us!

We will answer all your questions, explain and advise. You can call us, write an e-mail, ask a question on the WhatsApp, and even arrange a private video call. If you feel like it, we also invite you personally to our Admissions Office.

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Iuliia Kravtsova

International Student Coordinator

e-mail: admissions@cdv.pl

tel.: +48 697 691 256

Address and opening hours of Admissions Office

ul. Kutrzeby10, 61-719 Poznań Room R006, ground floor

Opening hours:

Monday - Friday: 8.30-15.30

Saturday - Sunday: closed