Meet the partners of the study programme
Meet the lecturers of the study programme
Marcin Chłodnicki, PhD
LecturerexpandAbout me
expandA leading Polish specialist in the field of legal services marketing, advisor in the field of image, quality and shaping the legal practice with the client. Member – founder of Service Design Poland. Lecturer at Collegium Da Vinci and Poznan University of Economics and Business, member of the Service Design Network, European Academy of Marketing and co-founder of SDN Poland (Service Design Network Polish Chapter), one of the pioneers of the service design trend in Europe. He created a service design management methodology for the Institute of Industrial Design. He sat on the jury of the Good Design competition. He is the author of several dozen scientific articles, guidebooks and several books.
expand“I graduated from a piano music school and now I play keyboards in a rock band, from time to time. I am also a player of the ice hockey team that takes part in league games, fortunately without great success. The gym torments me more than lectures at the university. “
Karolina Janiszewska, PhD
LecturerexpandAbout me
expandAn expert in the field of advertising strategy and brand management. For many years he has been conducting trainings and workshops for business For many years she has cooperated with advertising agencies, including Just agency, creating strategies and concepts for multiple ads. She prepared the concepts of a strategic advertisment and a brand management strategy for both business and territorial brands.
expandCo-author of the books “Advertising strategy”, “Knowledge about advertising”, “Brand management” and numerous Polish and English-language publications devoted to issues related to communication and brand management. He combines scientific knowledge with practice. A graduate of marketing and a doctor of economics since 2004.
Curious about
expandI like interesting challenges. I am inspired by brands that can change and develop in line with current trends. I subscribe to the opinion of Albert Einstein “imagination is more important than knowledge because knowledge is limited”. I approach each problem with commitment, optimism and creativity, looking for original solutions that are important from the point of view of designing advertising messages and the concept of brand identity.
Katarzyna Walkowiak - Markiewicz, PhD
Katarzyna Walkowiak - Markiewicz, PhD
LecturerAbout me
expandExperienced manager, trainer, consultant and academic lecturer. He has over 20 years of experience in business. She gained experience in managerial positions in financial corporations and in consulting as well as working as an academic lecturer (doctoral thesis in the field of service quality. Specialization: marketing strategies, voice of customers, marketing research, customer service processes, marketing planning, strategies in trade.
expandHe specializes in strategic and process consulting: quality management and customer experience (voice of cutomers) as well as in quantitative and qualitative marketing research and their application, among others in measuring the effectiveness of the marketing strategy in enterprises.
expandFor many years, he has been running strategic projects as well as business workshops and training. Co-author of books (Fundamentals of marketing – exercises for students of economics, Perspectives for the development of the furniture industry in Wielkopolska) and numerous Polish and English-language publications on issues related to customer experience, voice of customers, marketing research, quality management.
expandHe combines comprehensive scientific knowledge in the field of marketing, marketing research, strategic management, project and quality management with practice. A graduate of marketing and a doctor of economics since 2004.
Danuta Krzemińska, PhD, DSc, ProfTit
Danuta Krzemińska, PhD, DSc, ProfTit
LecturerAbout me
expandFor many years I have been associated with the University of Economics in Poznań and the Department of Corporate Finance.
expandMy education consists of: obtaining the title of professor of economic sciences for a book, Credibility of a contractor in a trade credit (2007), a postdoctoral degree in economic sciences for a book, The financial importance of enterprise responsibility in contractual relations (1995) and a doctoral degree (1980). I focused my research interests on the finances of small and large enterprises, the operation of trade credit and financial liquidity management. Scientific achievements of over 100 items include books, book chapters and articles. It mainly relates to research conducted in enterprises with the use of questionnaires. In addition, I wrote several reviews of doctoral dissertations, several habilitation theses and the academic title of professor. I received the awards of the Rector of the University of Economics in Poznań for a professor book (2006), a postdoctoral book (1995), and the Team Award of the Minister of Science and Higher Education (1986). I participated in research projects. Financial management (since 2008), Managing current assets in the enterprise (2008), The importance of sources of short-term financing of the enterprise (2004) and the capital strategy of the enterprise (2000). I have participated in many national and international conferences.
Magdalena Olechnowicz-Czubińska, BEng, Phd
Magdalena Olechnowicz-Czubińska, BEng, Phd
LecturerAbout me
expandA graduate of the Poznań University of Technology and the University of Life Sciences in Poznań. For a long time associated with business, where she held positions such as Sales team manager, Marketing Manager or Market Development Specialist. He has been an academic lecturer for several years. Her scientific and research interests focus on issues related to business management, strategic management, quality management and corporate social responsibility.
Kinga Zinkowska
Kinga Zinkowska
LecturerAbout me
expandGraduate of the Adam Mickiewicz University in Poznan and the Agricultural Academy in Szczecin. She also completed the Study of Marketing Business Management, Postgraduate Studies in Pedagogy and Coach Academy. Certified trainer of effective learning and speed reading and sensory integration. Listener of many courses and trainings in the elements of management and coaching.
expandAcademic lecturer with over 12 years of experience. Her area of interest is motivation and coaching in human resource management and andragogy.
expandShe gained experience as an owner of an educational company and a contractor for training companies. Author of many training programs for diverse audiences.
expandAccredited Tutoring Practitioner.
expandSocial activist in the local community, initiator and organizer of actions promoting reading among children, adolescents and adults.
expandPassionate about non-collectible board and card games, which she encourages family and friends to play.
Krzysztof Miotk
Krzysztof Miotk
LecturerexpandAbout me
expandUX Researcher, co-creator of the industry podcast UX after Hours”. In my work, I use business experience gained as a training brand strategist and project coordinator, among others. As a UX Researcher, I have conducted research for brands such as BLIK, Booste, OLX, Asseco, Santander BP, Alior Bank, Tubądzin and T-Mobile.”
Rafał Szenrok
Rafał Szenrok
LecturerexpandAbout me
expandCo-founder of Sea Graphic Studio. Graduate of UAM. Specialist in communication and organization of creative works. Associated with the advertising industry since 1995. Strategist at about ad agency. Works on creating brand strategies, special publications, magazines, events and sales promotion.
expandInitiator and co-founder of the Art & Fashion Festival (AFF). Responsible, among other things, for the program of the first edition including presentations by fashion designers, tailoring workshops and side events. Publishing director of the magazine Br&” (Brand) dedicated to fashion and culture and the shopping magazine “Faboo” prepared on behalf of Stary Browar. He participated in the creation of communications for the brands Carry, Quiosque and the rebranding of the Argos brand. In addition, he created brand identities for brands, including (Fawor, Stomil Poznań, Grecos, Poznań University of Technology, PUMS, York, ADS, Terlan, Simet, Akademia Muzyczna, Argos, Teccon, Hannex), events (Polish premiere of Skoda Superb, celebration of 750th anniversary of the location of Poznań, Jarocin Festival), involved in sales promotion (Skoda, Vox) and political marketing.”
expandCurious about
expandWork on challenges that require getting off the beaten track. Knowledge and good patterns are important, but flexibility is key. Changing circumstances and expectations force the creativity of constantly adapting communications to current needs. That’s why fresh ideas are the most interesting – the ones we come up with together while working on a new project.
Katarzyna Andrzejczyk-Briks
LecturerexpandAbout me
expandArt historian, curator and lecturer in the history of art and design at School of Form, SWPS University of Humanities and Social Sciences in Warsaw and Collegium da Vinci in Poznan.
expandExpert in analyzing trends and signals of change in the team of Concordia Design in Poznan.
expandShe uses her knowledge of change in her work with designers and companies to create new, responsive products, services and experiences that meet the changing needs and values of users.
expandExpert and trainer in the Available Design program.
expandCurator of exhibitions on design.
Rafał Janowicz
Rafał Janowicz
LecturerAbout me
expandMarket researcher, manager, entrepreneur.
expandExpert in market and social research. For 30 years he has been supporting companies and institutions in, among other things: market and social research, product/service improvement, innovation development, brand/organization strategy building and organizational culture change.
expandExperienced social researcher, co-creator of many participatory and social dialogue processes.
expandParticipated in building about 180 products/services, worked for more than 200 brands.
expandFrom 1995 to 2013 he managed the research company PENTOR Poznań and TNS Poznań. Currently, he runs Brand Experience company specializing in brand strategy building and business consulting.
Karmen Roztocka
LecturerexpandAbout me
expandMarketing consultant with many years of professional experience gained in several advertising agencies and in the marketing departments of several manufacturing and service companies (including running the Marketing Department at YES Jewelry for five years). She currently works as a Senior Analyst and Strategist at a consulting firm. She is a lecturer-practitioner at the Adam Mickiewicz University (at the Faculty of Political Science and Journalism) and at Collegium Da Vinci (majoring in Creative Management).
expandGraduate of Art History (UAM, Faculty of History), as well as postgraduate studies: Master of Business Administration (WSB in Poznan), Innovative Brand Management (WSB in Poznan), Advertising and Promotion (UAM, Faculty of Social Sciences).
expandCurious about
expandMain areas of interest are brand strategies, CSR (Corporate Social Responsibility), use of trends in business, and R&D (Research and Development) activities.
expandPrivately, she is a lover of turn-of-the-century art, flamenco, blues and indie rock, and is committed to animal rights.
Mateusz Mikutowski
LecturerexpandAbout me
expandHe gained his professional experience early on during his studies, working as an analyst at a company supporting a VC fund. He currently works as a Consultant at CMT Advisory, where he is involved in supporting transaction processes, preparing company valuations, conducting market analyses, and financial modeling. He combines practical business experience with academia, as he is the author of numerous scientific publications and holds a PhD in Economics and Finance, which he obtained in 2021 from the Poznań University of Economics. He is currently an Assistant Professor at the Poznań University of Economics and also teaches at other universities, offering courses at both undergraduate and postgraduate levels, as well as specialized postgraduate studies. He derives great satisfaction from teaching both advanced financial subjects and providing students with fundamental knowledge about the functioning of the economy and finance. Outside of work and academia, he spends a lot of time bouldering, a more strength-oriented form of rock climbing on several-meter-high walls without the use of ropes, and can often be found at climbing walls in Poznań.
