About me

An expert in the field of advertising strategy and brand management. For many years he has been conducting trainings and workshops for business For many years she has cooperated with advertising agencies, including Just agency, creating strategies and concepts for multiple ads. She prepared the concepts of a strategic advertisment and a brand management strategy for both business and territorial brands.

Co-author of the books “Advertising strategy”, “Knowledge about advertising”, “Brand management” and numerous Polish and English-language publications devoted to issues related to communication and brand management. He combines scientific knowledge with practice. A graduate of marketing and a doctor of economics since 2004.

Curious about

I like interesting challenges. I am inspired by brands that can change and develop in line with current trends. I subscribe to the opinion of Albert Einstein “imagination is more important than knowledge because knowledge is limited”. I approach each problem with commitment, optimism and creativity, looking for original solutions that are important from the point of view of designing advertising messages and the concept of brand identity.