About the study programme
Creative Management is a study programme combining marketing, management, innovation, and personal development. It provides broad knowledge about the functioning of the market and businesses, modern marketing techniques, work organization, and effective leadership.
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You will learn to
- use the latest management techniques and methods in practice
- build and implement responsible business strategies
- plan and use marketing tools
- design modern marketing solutions for companies
- create new and develop existing products and services in line with the latest trends
- design innovative solutions for organizations
- implement new concepts and development ideas
- manage innovative projects
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You will be able to work
- in start-ups, corporations, running your own business
- in companies developing new products and services
- in advertising, digital and public relations agencies
- in marketing departments of any industry
- in planning and strategic development departments
- in consulting companies
Earnings in the industry
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Product Development Manager
15 410 PLN gross per month -
Research and Development Manager
12 660 PLN gross per month -
Brand/Product Manager
12 650 PLN gross per month
Source:
- wynagrodzenia.pl
At CDV, you design your own curriculum
See the choices made by former students in this degree course.
Remember that these are just examples. Your choices may be quite different, and the list of elective modules available in the following academic year may also be different. Every year, the choice of additional modules is slightly different - we modify it based on changing market trends and labour market needs.
Selected modules
Design and trends
Service business design
Sustainable development in business practice
Creating a service brand
Agile project management
By choosing similar modules for yourself, you will learn:
- use agile team and project management methods
- design new services and innovations in business, but also change and optimize the existing ones
- develop solutions focused on the user and his real needs
- understand trends and use them in marketing activities
- use the latest design tools and techniques in practice
- use sustainability tactics in business
In the future you will be able to work as:
- Project Leader
- Team Leader
- Product Manager
- Product Owner
- Change management manager
- Innovation Manager
- Product or service development manager
- Continuous improvement specialist
- Research OPS
- Marketing Manager
Earnings in the industry
- Product Development Manager: 15 410 PLN gross
- Brand/Product Manager: 12 650 PLN gross
- Regional Sales Manager: 13 080 PLN gross
How the curriculum looks like
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Introduction to studying
- semester 1
- 23 hours
This is a block of classes and activities is designed to help you adapt easily to your new environment. You will learn everything you need to know about studying from the very start. You’ll discover how university works, learn to read the syllabus, remember all the places in the university building.
You’ll break the ice with your new classmates, and do your first team project as a warm-up. Colloquium, ECTS, seminar, Rector’s Office, Student Affairs Office – these words will become part of your vocabulary. As part of the e-learning course, you will gain knowledge about how the library operates and the basic health and safety (OHS) requirements.
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Predisposition tests
- semester 2 and 4
- 20 hours
Even if you still don’t know exactly what you want to do in the future, start your studies at Collegium Da Vinci in any study programme and this knowledge will come to you by itself. When you start your first year at our university, you will pass tests that will show you your natural predispositions and strengths.
In the Clifton StrengthsFinder® study, also known as the Gallup Test, you will find out what your innate talents are, what your individual potential is and in which areas you have a chance to achieve above-average results.
On the other side, the Insightful Profiler™ test will examine your development potential, check what motivates you and what discourages you from acting. It will indicate the features that distinguish you from others and define your natural roles in the team.
At the next stage of your studies, before starting your internship, you will complete the Insightful Profiler™ career aptitude test. The results will be discussed with you individually by a qualified professional, helping you turn the insights into concrete decisions: your development path, preferred roles in teamwork, and the choice of internships tailored to your strengths.
Equipped with such knowledge, you will be able to make more conscious choices on your educational and professional path.
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Tutoring
- semester 2
- 20 hours
During your first year of study, you will participate in Tutoring classes. You will have a suport of a Tutor, i.e. a university guide. His task will be to help you in your development – professional, scientific, personal and social.
Under his supervision, you will start working on yourself – from defining your own needs and values that are important to you, through setting goals, to watching over their implementation. Thanks to this process, you will build independence in making decisions, gain efficiency in actions and strengthen responsibility for your development. During group and individual tutoring classes, you will get to know yourself better, focus on developing your strengths through specific activities and plan an individual learning path. This work will be profitable in the following years
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Humanities module
- semester 1
- 50 hours
This module will genuinely raise the quality of your project work. You’ll learn to analyze more effectively, make better decisions, and communicate more successfully within a team. By combining humanities perspectives with business practice, you’ll understand why people behave the way they do—and how to use that knowledge in everyday work.
You’ll develop the skills employers expect today: logical thinking, argumentation, the ability to view problems from different perspectives, and to recognize ethical dilemmas. This will prepare you to work in environments where agility, responsibility, and effective action in complex situations matter.
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Study programme modules
- semester 1-6
- 805 hours
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In other words, „must have” modules. It is a set of compulsory classes in which every student of a given study programme participates. Arranged in cooperation with business, based on the latest standards and market trends.
In this study programme, these include, among others:
- Introduction to creative management
- Psychology and communication in the management process
- Marketing
- The Economics for Managers
- Business leadership
It is a program base that will equip you with the latest knowledge and key skills needed in the industry. The starting point for the specialization path and further development.
In this study programme, these are:
- Introduction to creative management
- Psychology and communication in the management process
- Marketing
- The Economics for Managers
- Business leadership
- Service design
- Strategies of sustainable development
- Entrepreneurship
- Media Relations
- Business Law
- Finances for Managers
- Business Innovation
- Marketing research – 3D Model
- Strategic management
- Experience marketing
- Proseminar
- Seminar
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Modules to choose
- semester 2-6
- 500 hours
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In other words, „wanna have” modules . It is a package of modules that you choose yourself – according to your needs and interests. Individually, you decide on as many as 10 modules.
Students of this study programme have previously chosen:
- Branding
- Design Thinking
- Innovation management from idea to implementation
- Marketing communications
- Negotiations and selling strategies of creative concepts
- Project management methods and techniques
- Relationship marketing
Which gives a total of several hundred didactic hours to explore your knowledge in the areas that interest you. You choose from dozens of options- both directly related to your study programme, as well as in non-study programme disciplines. Your choice will determine in which direction you will ultimately develop.
Remember: each academic year the list of available modules is slightly different. We modify it for our students, responding to the popularity of the subjects they choose and changing market trends.
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Competences of the future
In addition to developing important professional skills related to the study course and industry, our training model places great emphasis on acquiring the competences of the future – key to professional success in a dynamically changing labour market.
Thanks to the engaging and very practical form of the courses, based on the search for solutions and the implementation of ideas, you will train such skills as critical thinking, creativity, innovation, effective teamwork, communication and adaptability on a daily basis. As a result, you will enter the labour market not only with a solid factual preparation, but also with a set of skills valued by employers, which will provide you with a secure start in your career and open the door to many professional opportunities.
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Internships
- semester 2-6
- 960 hours
An essential part of the educational experience of every male and female student at our university. You will be assisted in gaining them by the university’s Career Office, which will facilitate your contact with companies cooperating with the university.
You will learn the ins and outs of the industry and the realities of the market. You will apply the knowledge you gained during your studies, verify your skills and establish valuable professional contacts. You’ll gain experience working on real-life projects and observing more experienced professionals in action. This will help you become more confident in the working environment and take your first steps on your professional path more confidently.
Study practically the best
Listen to what those who create Collegium Da Vinci have to say about it.
Check our study programmes in English
Explore CDV's art and design-filled infrastructure
Meet the partners of the study programme
As a university, we work closely with businesses – each program of study has its own business partner or partners. These are successful companies operating in specific industries.
How much does it cost to study this programme
Fees and tuition
Take advantage of the special offer and reduce your tuition fees
Temporary special offer until April 28th
All you need to do is to create your admission account, send your application for verification and submit your high school certificate to us by April 28th (if you get your high school certificate this year - submit it by July 14th).
Registration fee
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one-time payment
85 PLN 0 PLN
Tuition fees
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Payable in 12 installments
12 x 290 EUR 12 x 275 EUR -
Payable in 2 installments
2 x 1 740 EUR 2 x 1 650 EUR -
Payable in 1 installment
1 x 3 480 EUR 1 x 3 300 EUR
Discounts for alumni
Registration fee
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one-time payment
0 PLN
Tuition fee
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exemption from one of the 12 installments
- 275 EUR
Reserve your place at university before you get your high school certificate
Once you've reserved your place at university, you'll be able to concentrate on your matriculation exams.
Create your personal account, choose the course of your dreams and confirm your English language proficiency. Your university place will be waiting for you until July 14th.
It is easy and beneficial. Apply before April 28th and do not pay a registration fee. You will additionally benefit from a discount on tuition fees.
How to enroll in studies
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Create your personal account here rekrutacja.cdv.pl.
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Fill in the application form in English (with Latin letters as in your passport), then choose the course and a payment mode.
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Check out the current special offers first!
You can pay the registration fee in your personal account using the PayU service.
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To study at Collegium Da Vinci in English language, you must confirm your knowledge of English at a level not lower than B2. You can confirm your language proficiency with:
- a certificate included in the official list — link to the list,
- a certificate of completion of a preparatory course for admission to a university lasting at least 9 months,
- a university degree with English as the language of instruction.
Even if you have not yet received your certificate, you can start the application process today. Please inform the coordinator and you will receive additional instructions.
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After registering and filling in all your details, you will be able to sign the documents online in a secure manner. Once your documents are signed, you will receive the agreement in pdf format to your email address.
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Once you have your education document in hand, scan and attach the scans in your personal account.
If you are residing in Poland, you must bring or mail the hard copies of all documents to complete the admission procedure.
Find the details here.
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As soon as you fulfil all the above conditions, your status as an applicant will change to “accepted”.
This means that you are accepted to the university and on October 1st you will become a student of the Collegium Da Vinci.
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Please check the detailed information on the admission process.
The provided information is of a general character. More detailed information can be found here: ADMISSION PROCESS.
Joanna Jessa
International Student Coordinator
Marcin Chłodnicki, PhD
Leader and Co-creator of Creative Management MajorLecturer at Collegium Da Vinci, Warsaw School of Economics, Poznań University of Economics, and other leading universities in Poland. Member of the Service Design Network, European Academy of Marketing, and co-founder of Service Design Polska. Since fall 2023, ambassador of the European Customer Experience Organization (ECXO) for Poland and Eastern Europe.
One of the pioneers of service design in Europe, he created a service design management methodology for the Institute of Industrial Design. He was a member of the jury of the Good Design competition. He is the author of dozens of scientific and advisory articles and several books.
He has conducted several thousand hours of training in Design Thinking and Service Design. He is the main author of the popular book “Service Design po polsku” (Service Design in Polish), published by PWN.
He collaborates with designers around the world to create innovative services for banks, insurance companies, retail chains, telecom stores, law and tax firms, and medical clinics. He is the initiator of the Global Service Jam project in Poland.
In his projects, he has dealt with brand analysis, the introduction of new brands to the market, and their repositioning. His projects have involved regional, service, and commercial brands.
He has worked for BMW, AIB, Dominet Bank, Bank Zachodni WBK, Invest-Bank, Hefra, Infoscope, Sasol, the National Council of Legal Advisers, KKS Lech, Warta Poznań, Dialog, MiniMAL/REWE, Reemtsma, the City of Poznań, MTP, Sfinks, Volkswagen, Jeronimo Martins, the Łódź Province Office, the Toruń City Office, the Canadian Embassy in Poland, and many others.
Joanna Lemańczyk, Ph.D.
LecturerAbout Me
Joanna Lemańczyk, Ph.D., holds degrees in Tourism Management (B.A.) and Trade and Marketing (M.A.), and earned her doctorate in Economics and Finance. Her doctoral dissertation explored the concept of Creating Shared Value (CSV) and its impact on consumer behavior and social capital. Her main research interests include corporate social responsibility, value-oriented marketing, consumer decision-making processes, and topics related to the tourism market and enotourism.
Dr. Lemańczyk combines her academic role with professional practice. She works as a consultant at a research agency and as a junior marketing project manager, supporting the development of communication strategies, digital campaigns, and qualitative research. She believes that bridging theory and practice enables effective knowledge transfer and supports research with strong practical applications.
What Inspires Me
In her free time, she loves to travel—both solo and with her family. She most often chooses urban destinations known for their remarkable architecture. She is passionate about discovering new cultures, exploring art—both applied and fine—and meeting inspiring people from different parts of the world.
Jakub Wierzbicki, Phd
LecturerAbout me:
Doctor of Social Sciences in the field of psychology.
I am a graduate of Adam Mickiewicz University in Poznań (2007 – Master of Pedagogy: Career and Personal Counseling, 2010 – Master of Psychology: Work and Organizational Psychology). In 2012, I completed postgraduate studies in Human Resources Management at Adam Mickiewicz University, and in 2024, postgraduate studies in animal psychology. I defended my PhD in psychology at the University of Gdańsk in 2017. I am interested in issues related to social psychology, work and organizational psychology, competence development and statistics in social research.
Curious about:
I love musicals and I really enjoy reading biographies. I have three adopted dogs: Boss, Rolex, and Ast.
Klaudia Młoda-Brylewska, PhD
Head of the Department of ManagementAbout me
A graduate of Towaroznawstwo at the Uniwersytet Ekonomiczny w Poznaniu, and later a PhD candidate at the Institute of Quality Sciences at the same university. She is the author of several dozen publications in the field of management and marketing. She has completed numerous courses related to Management Systems in enterprises. Her research interests focus on consumer studies and environmental life cycle assessment (LCA) of various products.
For several years, she has been running her own business specializing in market and marketing research.
I’m curios about…
In my free time, I devote myself to my four four-legged friends and enjoy spending time in nature.
Paweł Błaszczyk, D.Sc., Professor at CDV
Head of the Department of Computer Science and Data AnalysisAbout Me
I hold a postdoctoral degree in Economics and Finance. In my academic and teaching work, I am also interested in issues related to management.
I am the author of more than 100 scientific publications and have served as both organizer and participant in numerous national and international research projects and conferences. I teach at universities in Poland and abroad, and I have completed many domestic and international internships and professional placements. Over the years, I have supervised more than 400 students preparing their theses.
What Inspires Me
I have many hobbies. I enjoy listening to music of various genres — my collection includes around 4,000 vinyl records and several turntables. I also enjoy fishing and have a strong interest in sports.
Jacek Jaśkowiak
LecturerAbout me
Graduated from the Faculty of Law at Adam Mickiewicz University in Poznań, postgraduate studies in finance, accounting and taxes. Former entrepreneur, co-organiser of the FIS Cross-Country World Cup in Szklarska Poręba. Mayor of Poznań since 2014.
Young people are full of hope and beautiful ideas, while adult lives and careers often require compromises and the abandonment of ideals. It is important, however, to never lose our youthful zeal and desire to learn. Regardless of what we achieve in our lives, we should avoid taking ourselves too seriously and keep an open mind.
Małgorzata Kubacka
LecturerAbout Me
A sociologist currently preparing a doctoral dissertation at the Department of the Sociology of Everyday Life, Institute of Sociology, Adam Mickiewicz University in Poznań. Her research focuses on the phenomenon of boredom in capitalism. Her broader academic interests include the sociology of emotions, everyday life, and work, as well as the methodology of social research.
She has participated in numerous research projects—both academic and commercial—covering areas such as relational forms of banking services, work–life boundary dynamics, housing practices, cultural participation, client service practices, and studies on entrepreneurship and socio-economic development. She coordinated part of the research team during the creation of the Archive of Research on Everyday Life and led the project’s promotional activities.
Her publications have appeared, among others, in Kultura i Społeczeństwo (Culture and Society), Kultura Współczesna (Contemporary Culture), Przegląd Socjologii Jakościowej (Qualitative Sociology Review), and Stan Rzeczy (State of Affairs). She has also co-organized methodological workshops at the Florian Znaniecki Scientific Foundation and the Institute of Sociology, Adam Mickiewicz University.
She has taught courses at institutions including SWPS University (Introduction to Economics and Entrepreneurship) and Adam Mickiewicz University in Poznań (Field Research, Qualitative Research Methods, and Contemporary Sociological Theories).
Marcin Górny
LecturerAbout Me
A manager with over a decade of experience in sales management across diverse business environments. In his professional work, he focuses on achieving results through teamwork, always striving for quality, simplicity, and new opportunities.
Since 2018, he has been associated with IKEA Retail, where he initially served as Regional Sales Manager and currently oversees the brand’s commercial expansion and the development of new units nationwide.
He is also the creator of Business Glass—an innovative training project that uses analogies from the world of wine to convey business knowledge in an engaging and accessible way.
What Inspires Me
A passionate advocate of personal development and lifelong learning, he finds great fulfillment in sharing knowledge and inspiring others to grow—an approach that naturally led him to teaching. Drawing on his extensive business experience, he lectures on topics such as strategic analysis, sales management, and team leadership, with particular emphasis on tools and processes that foster human potential and professional growth.
Mateusz Mikutowski
LecturerAbout me
He gained his professional experience early on during his studies, working as an analyst at a company supporting a VC fund. He currently works as a Consultant at CMT Advisory, where he is involved in supporting transaction processes, preparing company valuations, conducting market analyses, and financial modeling. He combines practical business experience with academia, as he is the author of numerous scientific publications and holds a PhD in Economics and Finance, which he obtained in 2021 from the Poznań University of Economics. He is currently an Assistant Professor at the Poznań University of Economics and also teaches at other universities, offering courses at both undergraduate and postgraduate levels, as well as specialized postgraduate studies. He derives great satisfaction from teaching both advanced financial subjects and providing students with fundamental knowledge about the functioning of the economy and finance. Outside of work and academia, he spends a lot of time bouldering, a more strength-oriented form of rock climbing on several-meter-high walls without the use of ropes, and can often be found at climbing walls in Poznań.
I’m curious about
climbing, chemistry, and physics
Zuzanna Malinowska
LecturerAbout Me
A graduate of Mediaworking at Collegium Da Vinci, currently working as a Remote Learning Specialist at the Center for Modern Education and serving as a Tutor.
What Inspires Me
She loves warm summer days, beautifully designed books, baking sweets, listening to music, spending time with her dog, and simply experiencing life.