Karmen Roztocka
LecturerAbout me
Marketing consultant with many years of professional experience gained in several advertising agencies and in the marketing departments of several manufacturing and service companies (including running the Marketing Department at YES Jewelry for five years). She currently works as a Senior Analyst and Strategist at a consulting firm. She is a lecturer-practitioner at the Adam Mickiewicz University (at the Faculty of Political Science and Journalism) and at Collegium Da Vinci (majoring in Creative Management).
Graduate of Art History (UAM, Faculty of History), as well as postgraduate studies: Master of Business Administration (WSB in Poznan), Innovative Brand Management (WSB in Poznan), Advertising and Promotion (UAM, Faculty of Social Sciences).
Curious about
Main areas of interest are brand strategies, CSR (Corporate Social Responsibility), use of trends in business, and R&D (Research and Development) activities.
Privately, she is a lover of turn-of-the-century art, flamenco, blues and indie rock, and is committed to animal rights.