Creative Management | Collegium Da Vinci Poznań
Main Page First cycle studies Bachelor's Degree Creative Management
Diana Moloshnikova
Creative Managment student

Creative Management

First cycle studies Full-time

Become:

  • a marketing specialist
  • a project manager
  • an account manager in an advertising agency
  • an innovation manager
  • a product/service development manager
  • a research & development manager

Specialization paths:

  • creative marketing
  • innovation project management
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Study description

Creative management is a novel approach to management processes that goes beyond conventional patterns. It revolves around the use of Design Thinking, teamwork focused on creative, imaginative problem solving as well as the search for innovative product and service ideas. Here, you’ll come across fascinating, practical aspects of applying knowledge and meet interesting and creative people who think outside the box.

At CDV, we focus on tools, methods, and models used by companies on a daily basis. As numerous classes are taught by business practitioners who share their experience and competencies, you can learn about real problems and specific business solutions.

Study in a different way in CDV

PRACTICAL

Learn from the best - put practice over theory

Up to 85% of the courses in CDV are purely practical. You gain knowledge and experience during workshops, exercises or internships, by cooperating with lecturers-practitioners. You will be supported in the development of practical skills by the Practicality Center, and your studies will be crowned with a bachelor's thesis.

INDIVIDUALIZATION

You decide what you want to learn

The studies are tailored to the expectations and needs of each student. The university has prepared a number of interesting modules from which you can create your own timetable. You decide what you want to learn during your studies, you choose the modules that interest you and shape the path of your development!

COMPETENCES AND TALENTS

Develop talent and do what you are good at!

Learning at CDV is based on a competence package defined for each field of study - the Da Vinci Model gives you a chance to flexibly create your education path with the support of experts, among others tutors, mentors or representatives of the business environment. We believe that everyone has an individual and unique potential, the development of which is the shortest way to mastery, success and life fulfillment. We will support you in discovering, strengthening and using in practice your natural predispositions.

Kea areas of the major curriculum:

Check what basic issues you will explore during your studies and choose additional modules according to your interests. Nothing prevents you from choosing classes in other fields - the choice is yours! Define your own learning path.

business innovation
strategic management
experience marketing
marketing research in 3D
business leadership
Service Design
finance and economics for managers
future competencies

Sample learning paths

Creative marketing

This path is suggested to those who want to work in creative sectors and marketing departments of companies.

Choose this path if you want to:

  • make practical use of the latest marketing tools and techniques
  • work in advertising, creative, and digital agencies
  • design modern marketing solutions for organizations
  • create new and develop existing products and services according to the latest trends

Career perspectives

  • marketing specialist
  • project manager
  • account manager in an advertising agency
  • product/service development manager

Suggested modules

  • megatrends – the process and stages of development
  • Design Thinking
  • marketing communication
  • brand building
  • relationship marketing
  • neuromarketing
  • negotiations and sales strategies for creative concepts
  • project management methods and techniques
  • sustainable development strategies

Remember that:

The Da Vinci education model allows you to completely personalize your educational path. You decide by yourself or with the support of a tutor what interests you and what you want to learn.

In the rapidly changing labor market, the most important, next to the directional competences, are the so-called competences of the future, such as creativity, team cooperation, entrepreneurship, or solving complex problems, which you will acquire at Collegium Da Vinci.

You decide what you learn! You choose the modules that interest you.

The university career office will help you find paid internships with our partners and find a job after graduation.

Average gross monthly salary in innovation departments in Poland:

Research and Development Specialist –  PLN 6,759 gross
Research and DevelopmentTeam Leader – PLN 8379 gross
Research and Development Manager – PLN 12,452 gross

Source: AG TEST HR salary reports Autumn 2017

Innovation project management

This path is suggested to those interested in project-based work on implementing innovation projects in various industries.

Choose this path if you want to:

  • effectively create innovative solutions for organizations
  • make practical use of the latest management techniques and methods
  • manage innovation projects
  • introduce changes and innovations in companies and organizations
  • effectively implement new concepts and development ideas

Career perspectives

  • project manager
  • innovation manager
  • research & development manager
  • product/service development manager

Suggested modules

  • Design Thinking
  • negotiations and sales strategies for creative concepts
  • megatrends
  • innovation management from idea to implementation
  • time management skills
  • facilitation process and facilitator’s role
  • project management methods and techniques
  • cultural event production
  • website content management systems
  • management methods and concepts

Remember that:

The Da Vinci education model allows you to completely personalize your educational path. You decide by yourself or with the support of a tutor what interests you and what you want to learn.

In the rapidly changing labor market, the most important, next to the directional competences, are the so-called competences of the future, such as creativity, team cooperation, entrepreneurship, or solving complex problems, which you will acquire at Collegium Da Vinci.

You decide what you learn! You choose the modules that interest you.

The university career office will help you find paid internships with our partners and find a job after graduation.

The most frequently offered remuneration for the position

Research and Development manager is PLN 10,000 gross
Project Manager earns on average PLN 7,000 gross

Source: wynagrodzenia.pl

Opinions about the field of study

“At CDV, they do not expect that a person already knows what he wants to do in life and has chosen a specific profile. The university gives you the opportunity to find your path during classes, projects and the entire student life. Each choice in this field depends only on you and if it has been made in relation to your needs, it is certainly correct.”
Oleh Kurylenko
Creative Managment student
“Thanks to some of the classes I learned a lot new about myself. Studying at CDV has shown me that I have something creative and avant-garde about me. It helps me understand who I want to be and develop in different directions.”
Daryna Shafeta
Creative Managment student

Kateryna Suprun

Questions?
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697 691 256

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    INFORMATION CLAUSE

    Why it’s the right choice?

    • Improving your résumé with additional certificates of competence

      When you complete specific modules during your studies, you’ll not only get a diploma, but also free certificates of competence for selected subjects that will boost your résumé.

    • Learning by doing

      We believe in learning by doing! 80% of practical classes, i.e. exercises and workshops in small task groups, are conducted by specialists and experts, mostly from Collegium Da Vinci’s partner companies.

    • Participating in and contributing to interesting industry events

      You’ll have the chance to contribute to thematic conferences and events, such as the annual HR Meeting conference.

    • Dissertation projects

      A dissertation project is usually a group project requiring students to develop solutions to real marketing problems.

    • Free software

      As a CDV student, you’ll have access to a free Microsoft Office Pro Plus 365 suite. At our university, you’ll also have the chance to work with the latest versions of Adobe software and Smaply, among others.

    • Optional additional certificates

      You can get numerous additional certificates from the university’s partner companies for completing projects during your classes. They include: Business Practice Case, Service Design Process and Tools, 3D Thinking in Research, Project Management, Business Model Canvas, Design Thinking in Organizations, and Customer Journey Map Design.

    • Interesting class locations

      You’ll gain knowledge outside the walls of the university as well! Marketing research and innovation management classes are conducted in company headquarters and cultural institutions such as the Porta Posnania ICHOT, Miele, and Allegro.

    Curriculum

    Full-time studies

    • 3 years

      Duration

    • 6

      Number of semesters

    • 2497

      Number of hours

    Full-time study program Full-time study program

    Teaching staff

    Marcin Chłodnicki, PhD

    Lecturer

    Karolina Janiszewska, PhD

    Lecturer

    Katarzyna Walkowiak - Markiewicz, PhD

    Lecturer

    Danuta Krzemińska, PhD, DSc, ProfTit

    Lecturer

    Marcin Chłodnicki, PhD

    Lecturer

    marcin.chlodnicki@cdv.pl +48 502 251 830

    Marcin Chłodnicki, PhD

    Lecturer

    marcin.chlodnicki@cdv.pl +48 502 251 830

    expandAbout me

    expandA leading Polish specialist in the field of legal services marketing, advisor in the field of image, quality and shaping the legal practice with the client. Member – founder of Service Design Poland. Lecturer at Collegium Da Vinci and Poznan University of Economics and Business, member of the Service Design Network, European Academy of Marketing and co-founder of SDN Poland (Service Design Network Polish Chapter), one of the pioneers of the service design trend in Europe. He created a service design management methodology for the Institute of Industrial Design. He sat on the jury of the Good Design competition. He is the author of several dozen scientific articles, guidebooks and several books.

    expand“I graduated from a piano music school and now I play keyboards in a rock band, from time to time. I am also a player of the ice hockey team that takes part in league games, fortunately without great success. The gym torments me more than lectures at the university. “

    expandCurious about

    expandI am curious about people, new places, absurd (seemingly) ideas, and finally, some things. I am inspired by music, high mountains and wise people. No doubt, it’s people – talking to them, exchanging ideas, meeting – are the source of my best ideas and ventures.

    Karolina Janiszewska, PhD

    Lecturer

    karolina.janiszewska@cdv.pl

    Karolina Janiszewska, PhD

    Lecturer

    karolina.janiszewska@cdv.pl

    expandAbout me

    expandAn expert in the field of advertising strategy and brand management. For many years he has been conducting trainings and workshops for business For many years she has cooperated with advertising agencies, including Just agency, creating strategies and concepts for multiple ads. She prepared the concepts of a strategic advertisment and a brand management strategy for both business and territorial brands.

    expandCo-author of the books “Advertising strategy”, “Knowledge about advertising”, “Brand management” and numerous Polish and English-language publications devoted to issues related to communication and brand management. He combines scientific knowledge with practice. A graduate of marketing and a doctor of economics since 2004.

    Curious about

    expandI like interesting challenges. I am inspired by brands that can change and develop in line with current trends. I subscribe to the opinion of Albert Einstein “imagination is more important than knowledge because knowledge is limited”. I approach each problem with commitment, optimism and creativity, looking for original solutions that are important from the point of view of designing advertising messages and the concept of brand identity.

    Katarzyna Walkowiak - Markiewicz, PhD

    Lecturer

    Katarzyna Walkowiak - Markiewicz, PhD

    Lecturer

    About me

    expandExperienced manager, trainer, consultant and academic lecturer. He has over 20 years of experience in business. She gained experience in managerial positions in financial corporations and in consulting as well as working as an academic lecturer (doctoral thesis in the field of service quality. Specialization: marketing strategies, voice of customers, marketing research, customer service processes, marketing planning, strategies in trade.

    expandHe specializes in strategic and process consulting: quality management and customer experience (voice of cutomers) as well as in quantitative and qualitative marketing research and their application, among others in measuring the effectiveness of the marketing strategy in enterprises.

    expandFor many years, he has been running strategic projects as well as business workshops and training. Co-author of books (Fundamentals of marketing – exercises for students of economics, Perspectives for the development of the furniture industry in Wielkopolska) and numerous Polish and English-language publications on issues related to customer experience, voice of customers, marketing research, quality management.

    expandHe combines comprehensive scientific knowledge in the field of marketing, marketing research, strategic management, project and quality management with practice. A graduate of marketing and a doctor of economics since 2004.

    expand 

    expandCurious about

    expandHer great passion is traveling, literature, politics and sport – tennis, skiing, jogging, mountain trips.

    Danuta Krzemińska, PhD, DSc, ProfTit

    Lecturer

    Danuta Krzemińska, PhD, DSc, ProfTit

    Lecturer

    About me

    expandFor many years I have been associated with the University of Economics in Poznań and the Department of Corporate Finance.

    expandMy education consists of: obtaining the title of professor of economic sciences for a book, Credibility of a contractor in a trade credit (2007), a postdoctoral degree in economic sciences for a book, The financial importance of enterprise responsibility in contractual relations (1995) and a doctoral degree (1980). I focused my research interests on the finances of small and large enterprises, the operation of trade credit and financial liquidity management. Scientific achievements of over 100 items include books, book chapters and articles. It mainly relates to research conducted in enterprises with the use of questionnaires. In addition, I wrote several reviews of doctoral dissertations, several habilitation theses and the academic title of professor. I received the awards of the Rector of the University of Economics in Poznań for a professor book (2006), a postdoctoral book (1995), and the Team Award of the Minister of Science and Higher Education (1986). I participated in research projects. Financial management (since 2008), Managing current assets in the enterprise (2008), The importance of sources of short-term financing of the enterprise (2004) and the capital strategy of the enterprise (2000). I have participated in many national and international conferences.

    expandCurious about

    expandMusic and sports.

    Fees and discounts

    ⠀

    Submit the complete set of documents by July 12 ⠀⠀⠀⠀
    and do not pay the registration fee!

    Promotion Rules Promotion Rules

    Special discount for CDV and WSNHID graduates!

    • 0 PLN
      registration fee
    • 240 EUR
      exemption from one of the 12 installments for full-time studies

    Registration fee

    • 0 PLN
      until July 12
    • 85 PLN
      from July 13

    Full-time studies one-year tuition

    • 12x
      240 EUR
      payment in 12 installments
    • 2x
      1440 EUR
      payment in 2 installments
    • 1x
      2880 EUR
      one-time payment

    At Collegium Da Vinci, you can apply for the same scholarships as public university students, a special scholarship awarded by the Chancellor, and a student allowance.

    Check discounts Check discounts

    Enrollment

    The application form must be filled out in English.

    Apply

    *Please make sure that your personal data is correct

    1)  Documents from the application platform must be printed out and signed on each page: personal questionnaire, application, agreement (2 copies), regulations for fees (2 copies) and student oath.

    *applicants under 18 should also remember:

    agreement and regulations for fees shoul be signed not only by the applicants, but also by the parents/parent or legal guardian, parents/ parents or legal guardian should fill out the statement

    * signature should include: name, surname and your personal handwritten signature.

    2 ) High school certificate or relevant document obtained abroad, legalized or with an apostille  attached (if the country that issued your certificate is on the list), which authorizes you to apply for enrolment at a higher learning institution. This must be in line with Polish regulations on the recognition of foreign school certificates.

    *Non-legalized documents will not be accepted in Poland for the process of recognition of your certificate acquired with foreign education documents not later than the end of the first study semester. The recognition of the high school certificate takes place in Kuratorium Oświaty in Poznan.

    3) Eligibility letter – confirmation from the Ministry of Education stating that your high school certificate certificate (serial number) issued by (name of school or other institution that gave you this certificate) on the date gives you permission to continue studies at the university level.

    4) Confirmation of registration fee

    0 Euro early registration until 12.07.2022
    20 Euro – from 13.07.2022
    CDV account details for registration fee payment:

    BZ WBK S.A

    Ul. Gen. Wł. Sikorskiego 2-8

    53-569 Wrocław

    PL 79 1090 1476 0000 0001 3626 7962

    KOD SWIFT :WBKPPLPP

    *Please remember that if you have not received your high school certificate as well as eligibility letter yet, your application may get the status of place reservation only on the basis of the signed application documents.

    *Please, keep in mind that all documents submitted in a language other than Polish, Russian, Ukrainian or English must be translated into Polish by a sworn-in translator.

    Your documents should be sent on email admissions@cdv.pl and after verification to the address below:

    Collegium Da Vinci

    International Student Office

    10 Gen. T. Kutrzeby Street

    61-719 Poznań

    Poland

     

    Your English Language level- B1 (Intermediate) can be proved:

    Option 1: International English language certificate

    Option 2: English proficiency examination, consisting of two parts: written test and oral communication.

    It will be held by means of distance communication (Google Form, Zoom). Detailed information on the organization will be sent by e-mail after registering for the examination.

    Examination dates:

    • 26.04.2022
    • 19.05.2022
    • 14.06.2022
    • 27.06.2022
    • 07.07.2022
    • 27.07.2022
    • 08.08.2022
    • 25.08.2022
    • 05.09.2022
    • 22.09.2022

    The date for the interview is to be confirmed with International Student Coordinator.

    After all the required original documents are positively verified, the status of your application will be “accepted”

    International Student Coordinator will transfer you a proper set of documents that confirm your status and may be used for visa purposes.

    * visa procedures may also require full annual tuition payment upon applying

    Consult us to know the specific details: admissions@cdv.pl

    • Please remember to obtain your insurance policy that will cover medical treatment costs incurred in the event of illness or accident while studying in Poland or an European Health Insurance Card. This document is important for your safe stay in Poland.
    • CDV offers student dormitory Polonez Student Depot that is only 5 mins walk from the university.

    Polonez Student Depot

    Applicants with “place reservation” status receive an email from International Student Coordinator with booking details.

    • What do I have to do once I come to Poland?
      Important! Once you come to Poland start the process of recognition of your certificate acquired with foreign education documents. Bring the decision of recognition to your coordinator not later than the end of the first study semester. The recognition of the high school certificate takes place in Kuratorium Oswiaty in Poznan.

    Address:

    Kuratorium Oświaty w Poznaniu
    ul. Kościuszki 93, 61-716 Poznań
    tel. (61) 854 17 26, fax (61) 852 31 69
    e-mail: kancelaria@ko.poznan.pl

    For the purpose of recognition, the student has to bring documents translated into Polish by a certified/sworn translator.

    • Remember that for minors living in Poland without parents, it is very important to get a legal guardian.
    APPLY APPLY

    Do you have any questions? Please contact me!

    Kateryna Suprun

    admission@cdv.pl

    +48 697 691 256

    Make an appointment with an advisor Make an appointment with an advisor

    ⠀⠀⠀

    Address and opening hours of the Admissions Office

    Kutrzeby street 10

    61-719 Poznań

    Room R006, floor 0

    Rotunda

    monday       8:00-15:00

    tuesday        8:00-15:00

    wednesday 8:00-15:00

    thursday      8:00-15:00

    friday            8:00-15:00

    saturday      closed

    sunday         closed