Study description
Study in a different way in CDV
Kea areas of the major curriculum:
Sample learning paths
Opinions about the field of study
Why it’s the right choice?
Curriculum
Teaching staff
expandAbout me
expandA leading Polish specialist in the field of legal services marketing, advisor in the field of image, quality and shaping the legal practice with the client. Member – founder of Service Design Poland. Lecturer at Collegium Da Vinci and Poznan University of Economics and Business, member of the Service Design Network, European Academy of Marketing and co-founder of SDN Poland (Service Design Network Polish Chapter), one of the pioneers of the service design trend in Europe. He created a service design management methodology for the Institute of Industrial Design. He sat on the jury of the Good Design competition. He is the author of several dozen scientific articles, guidebooks and several books.
expand“I graduated from a piano music school and now I play keyboards in a rock band, from time to time. I am also a player of the ice hockey team that takes part in league games, fortunately without great success. The gym torments me more than lectures at the university. “
expandAbout me
expandAn expert in the field of advertising strategy and brand management. For many years he has been conducting trainings and workshops for business For many years she has cooperated with advertising agencies, including Just agency, creating strategies and concepts for multiple ads. She prepared the concepts of a strategic advertisment and a brand management strategy for both business and territorial brands.
expandCo-author of the books “Advertising strategy”, “Knowledge about advertising”, “Brand management” and numerous Polish and English-language publications devoted to issues related to communication and brand management. He combines scientific knowledge with practice. A graduate of marketing and a doctor of economics since 2004.
Curious about
expandI like interesting challenges. I am inspired by brands that can change and develop in line with current trends. I subscribe to the opinion of Albert Einstein “imagination is more important than knowledge because knowledge is limited”. I approach each problem with commitment, optimism and creativity, looking for original solutions that are important from the point of view of designing advertising messages and the concept of brand identity.
Katarzyna Walkowiak - Markiewicz, PhD
Lecturer
Katarzyna Walkowiak - Markiewicz, PhD
Lecturer
About me
expandExperienced manager, trainer, consultant and academic lecturer. He has over 20 years of experience in business. She gained experience in managerial positions in financial corporations and in consulting as well as working as an academic lecturer (doctoral thesis in the field of service quality. Specialization: marketing strategies, voice of customers, marketing research, customer service processes, marketing planning, strategies in trade.
expandHe specializes in strategic and process consulting: quality management and customer experience (voice of cutomers) as well as in quantitative and qualitative marketing research and their application, among others in measuring the effectiveness of the marketing strategy in enterprises.
expandFor many years, he has been running strategic projects as well as business workshops and training. Co-author of books (Fundamentals of marketing – exercises for students of economics, Perspectives for the development of the furniture industry in Wielkopolska) and numerous Polish and English-language publications on issues related to customer experience, voice of customers, marketing research, quality management.
expandHe combines comprehensive scientific knowledge in the field of marketing, marketing research, strategic management, project and quality management with practice. A graduate of marketing and a doctor of economics since 2004.
Danuta Krzemińska, PhD, DSc, ProfTit
Lecturer
Danuta Krzemińska, PhD, DSc, ProfTit
Lecturer
About me
expandFor many years I have been associated with the University of Economics in Poznań and the Department of Corporate Finance.
expandMy education consists of: obtaining the title of professor of economic sciences for a book, Credibility of a contractor in a trade credit (2007), a postdoctoral degree in economic sciences for a book, The financial importance of enterprise responsibility in contractual relations (1995) and a doctoral degree (1980). I focused my research interests on the finances of small and large enterprises, the operation of trade credit and financial liquidity management. Scientific achievements of over 100 items include books, book chapters and articles. It mainly relates to research conducted in enterprises with the use of questionnaires. In addition, I wrote several reviews of doctoral dissertations, several habilitation theses and the academic title of professor. I received the awards of the Rector of the University of Economics in Poznań for a professor book (2006), a postdoctoral book (1995), and the Team Award of the Minister of Science and Higher Education (1986). I participated in research projects. Financial management (since 2008), Managing current assets in the enterprise (2008), The importance of sources of short-term financing of the enterprise (2004) and the capital strategy of the enterprise (2000). I have participated in many national and international conferences.